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Model/Influencer Carmella Rose Rocks The Plata O Plomo™ Old Skool Logo Womens Crew in the Winter 2016/17 Issue of LE FAIR magazine

How Patriotism and Pragmatism Drive Domestic Apparel Production

 in BusinessFeature

Beyond politics, Made in USA is—and has been—a reality for many brands. Though the U.S. remains uncertain with regard to future trade policies, domestic companies are here to stay for a myriad of reasons, including patriotism, proximity and pride. Below Noorism, Corridor, Shabbella and Plata O Plomo explain the benefits and challenges of producing their lines here and the ways in which President Trump’s policies are affecting their businesses.

Plata O Plomo

Premium streetwear brand Plata O Plomo was founded in 2016 by Jay D’Adamo, Gary Trejo and D.H. Straiton. Plata O Plomo manufactures organic cotton T-shirts and hoodies in the U.S., and at its LA-based factories, the company pays fair wages and supports workers’ career endeavors. With its motto “Choose Your Path,” Plata O Plomo aims to create sustainnable and stylish streetwear, while empowering the individuals that make their domestic production possible.

SJ: Why did you decide to pursue a domestic supply chain?

DS: Our intent from the concept stage was to make our goods in LA, first for a higher quality garment but also the ability to have a tighter control on production. Because our goods are made in LA, it’s easy for us to go to our suppliers and see our stuff being made, [which is] important and cost-effective as a new brand.

SJ: Why is this a good time for American-made fashion?

DS: It feels like now, more than ever, American manufacturers and suppliers are hungry, and in our case, willing to play ball with us, do small runs and be competitive with overseas sources. All of our suppliers have been enthusiastic believers in new brands like ours. They know if we grow, so will they.

SJ: What are the pros/cons of making your collection here?

DS: We love the fast turn around time of making Plata O Plomo here. There is so little down side to an all U.S. production model, certainly for our soft goods, jewelry and accessories. And, our consumers like that we are an LA brand, an American brand. Incidentally, it also plays well overseas. The challenge is sometimes you just can’t find a U.S.-made product that is as good or right as an overseas source. For us, it was hats. No one makes a Yupoong- style, high-quality ball cap in the USA. Believe us; we spent a year looking. Maybe someone who reads this will come forward if they’re out there. Hey, we’re open.

SJ: In terms of competition, have you seen more entrants in the Made in the USA space?

DS: In the apparel space, there are certainly more great new brands that are wholly made in the USA like Shinola to others that have shifted large segments of their overseas production to a domestic model like menswear designer Carlos Campos. It’s good business. We do feel the more domestic production, the better for ALL of us, especially for a consumer who is disheartened by the ubiquity of fast fashion or the quality of mainline brands that gave up on domestic production (and, in a way, quality) decades ago.

SJ: Do you see U.S. protectionist trade polices as a potential boon for U.S. production?

DS: We love Made in the USA but, historically, protectionism has never been helpful to the business environment. We are a local brand with a global focus. For us, it’s a thrill to see and get to know the dozens of dedicated and talented workers who touch our goods from concept to sourcing to the cut and sew rooms to our fulfillment and warehouse team. We’re lucky to have them by our side.

SJ: What other initiatives do you have in the works?

DS: Plata O Plomo is growing rapidly. In a little over a year, we’ve introduced more product and have more in development. We will continue to make sourcing and manufacturing in the U.S. a priority, but never at the cost of quality. Other than that, at the moment, we are looking to expand our design team, and we don’t mind, they can be from outside LA.

Read Full Piece Here


September 1, 2016
By: Ken Scrudato


Perhaps what Sean Penn’s deeply controversial Rolling Stone interview with Colombia’s drug overlord El Chapo really represented was the shift away from the wiseguy icon of the gangster/mobster in pop culture (which had its last real gasp with The Sopranos), and towards a new South American paradigm – arguably rooted in Scarface. The new zeitgeist has even seeped into the Presidential campaign, with Donald Trump having built a surprisingly sturdy political platform on vaguely promising to keep drugs from pouring over the border into the US.Ken Scrudato

But “Narco Chic” is much, much bigger than one hit show; in fact, it’s sort of astonishing in its scope. This summer we had the exhilarating Brad Furman directed film The Infiltrator, in which Bryan Cranston plays a federal agent who in 1986 infiltrates Escobar’s network. And the August 7 CNN special report Got Shorty: Inside the Search for El Chapo, had television audiences riveted.

But the Narco mania doesn’t stop there. HBO is currently developing a film based around drug lordess Griselda Blanco, with Jennifer Lopez starring. And the Doug Liman flick American Made, with Tom Cruise as 1980s TWA pilot turned Medellin Cartel smuggler Barry Seal, is due in the fall of 2017.

Style tends to often factor into these trends. And perhaps on the news that the shirt El Chapo was wearing during his Rolling Stone interview sold out within a day, a secretive collective has launched a dead-on-trend t-shirt line called Plata O Plomo, which was actually Escobar’s infamous ultimatum: “You take the silver, or you take the lead.” And not just opportunistic merchandising, the shirts are actually very fashion aware in look and feel. But Plata also has a stated mission of, “All made in LA, at fair wages.” (For the record, most Trump brand products are made in China.) 

One of the founders, a filmmaker who has several Colombian projects to his credit, spoke to BlackBook on condition of anonymity.

How do you feel about Sean Penn interviewing El Chapo? Was it just a publicity stunt?
Publicity stunt or not, the El Chapo interview was a brilliant move for Rolling Stone. But what’s particularly interesting is that the crazy shirt El Chapo wore in his photo with Penn, manufactured by Los Angeles brand Barabas, sold out at $128 the day after, and then had a four-month wait list. So the Narcos are an influence on style too.
Was that the inspiration behind the Plata O Plomo fashion brand? 
Escobar had this way of dealing with his partners and enemies, “Plata O Plomo,” which translates to “Silver or Lead”… take my bribe, or take my bullets. Make the choice, or the choice will be made for you. But it’s really a metaphor for all of life’s most difficult choices.
What is it about the South American drug trade specifically that holds such a pop culture allure?
In South America, everything is a little hotter and sexier. A gangster is a gangster… but with the Narco, you get a bit of the Latin romance that you just don’t get with a hood from Teaneck, New Jersey. In the current pop culture, it all starts with Pacino in Scarface, and the influence that film and, later, South American Narco culture had on hip-hop. Nas earned his nickname Escobar (Esco), for being the first non-group member on a Wu-Tang track.
Is there a similarity to the romanticizing of historical criminals like Bonnie & Clyde and John Dillinger?
Probably more than Dillinger or Bonnie & Clyde, the romanticizing of more recent characters like John Gotti. In Queens, people still talk of him as a good “stand up” son who got screwed by the Feds. Escobar built housing for the poor, sponsored youth soccer teams and was celebrated for his generosity. But make no mistake, he and his crew conducted their business with merciless ferocity. That sometimes gets lost in all the mythologizing.
Is Narcos an accurate portrayal of the Pablo Escobar story?
Narcos is fairly accurate…with the understanding that exact portrayals of history don’t make great dramatic television. It’s a big, complex story, and it’s pretty dead on sequentially. One glaring deviation: Luis Carlos Galan, the journalist and politician who in Narcos accepts a bribe to let Escobar into his party. In reality, he never accepted that bribe and very publicly kicked Escobar out of the liberal movement in Colombia. He remained a huge enemy of the cartels…until they killed him.